Think of an explainer as a powerful tool that taps your audience on the shoulder and provides an opportunity to give your very best elevator pitch. It's perfect for any high level overview.

Like a great elevator pitch, we think an effective explainer video is 30-60 seconds at best, and up to 90 seconds at most. An explainer identifies a problem, solution, benefits, and reason why your offer/brand deserves a closer look. It's a very effective conversation starter that should always leave your audience wanting to know more.

Explainers are especially useful when a potential customer is actively looking to solve a problem. Once they've watched your explainer, their likely next step is to dive deeper into your solution by requesting a white paper, demo video, sales call or sparking some call to action.

We format your explainer in the aspect(s) that best fits your audience's viewing habits from mobile to big screen.

Need a video that's more in depth? An animated demo is a longer format when you wish to flush out details of a concept, or show how things work. A demo is often the next step in a funnel where a potential customer will input their information to gain access to it.

Explainers and demos are perfect to introduce and “decomplexify" any product or service. And, they can work brilliantly together.

USAGE - Landing & web pages, sales presentations, product demos, software and SAAS demos, sales funnel lead accumulation, trade show booth, social media, start-up business pitch, kick-starters, investor opportunity, and annual sales meetings.